Where to stay in San Francisco

San Francisco is a city bursting with personality. Each neighbourhood and precinct have their own unique flavour. Likewise, every shop, restaurant, bar, and gallery has unique charms to contribute to this city’s fine culture. So no matter where you stay in San Francisco, you won't have to travel far to discover something totally original right next-door.  The bustling city centre of Union Square and the revitalised South of Market by the bay both offer the authentic San Francisco experience, in totally different ways. Free-spirit or trendsetter, the best areas to stay in San Francisco feel like they’re tailored for you.

Union Square

Welcome to the centre of fine-dining, fashion, and art. Easily accessible and always providing plenty to eat, drink and see, Union Square is the crown jewel of San Francisco's shopping districts. Stroll through some of the finest galleries and discover some of the coolest bars. From here, the city is laid out before you. Shop 'til you drop, rinse and repeat.
Bird's eye view of Union Square at dusk

Civic Centre

The home of San Francisco's government, the Civic Centre has been witness to some of the most culturally vital turning points for the city by the bay. An opera house, state library, museums, and shopping plazas make this one of San Francisco's most esteemed neighbourhoods. The area has also recently gone through a period of beautification.
San Francisco City Hall illuminated

South of Market (SoMa)

South of Market (SoMa) is an impressively vast district, sprawling out across the southern reaches of the bay. The revitalised neighbourhood is a puzzle of warehouses, chic nightspots, loft apartments, art spaces, and internet start-ups. With ongoing development and gentrification, SoMa is an up-and-coming neighbourhood, making it one of the best areas to stay in San Francisco.
One Market Street and Salesforce Tower, SoMA


The Embarcadero has a reputation as one of the liveliest and most scenic spots along the Bay Area. Its proximity to Pier 39 and Fisherman's Wharf make it a must-visit destination for food lovers and shopaholics. Ghirardelli Square is full of boutiques and restaurants. If you want to get to Alcatraz, Pier 33 is your passageway to the infamous island prison.
Ferry Building with the Bay Bridge in the background at sunrise

Nob Hill and Fisherman’s Wharf

Nob Hill is one of San Francisco's signature suburbs. The iconic rolling hill is almost frozen in time, with barber shops, corner cafes, and cocktail lounges dotting its streets. Nob Hill holds the character of a bygone era with charm and sophistication. A cable car trip down towards the bay will land you right in the buzzing Fisherman's Wharf.
Cable car on the crest of Nob Hill