Australian Pacific Touring is a third generation family company and one of Australia's leading tour operators. APT's European river cruises are available exclusively to travellers from Australia and New Zealand.

A family-owned company since its auspicious conception in the 1920s, APT had its beginnings when Bill McGeary built a bus body on a tray truck after a tram strike affected the city of Melbourne. Through Bill's son ,Geoff, APT pioneered Australia's dynamic travel industry in the 1960s and 70s via a diverse range of modes. Such innovation continues to thrive within the APT Group today, now a multi-brand business with an extensive global portfolio of touring and cruising products still owned and controlled by the McGeary family. Now, with a third generation of the family contributing to the APT Group's success, the benefits of the company's family-style culture are increasingly apparent. While vigorously pursuing a global vision, the unwavering focus is on delivering a life-enriching and memorable holiday experience for each and every individual. 2007 marked APT's 80th anniversary. Such longevity in a competitive environment, coupled with a proven ability to meet the shifting expectations of the modern holidaymaker, is testament to the pioneering spirit upon which the company was founded, and upon which it continues to operate and flourish today. The APT Group recently embarked on a program of international growth, with the objective of positioning the company as a truly global tour and cruise operator and one of the world's leading travel companies. In doing so, the company has embraced an efficient, goal-oriented business that nurtures and develops a culture of exceptional performance.We will continue to expand on our present commitment to touring in regions that include Europe, Scandinavia, the Americas and Asia. As the number one tour operator in Australia and New Zealand, the company is committed to the continuation of its role as a fully integrated travel business by owning and operating its touring and cruising operations.

Top five reasons to cruise with APT


  1. Boutique Ships
    All APT river cruise ships are boutique style and allow no more than 212 passengers per cruise. This makes for an intimate cruising experience without the crowds, and with large, spacious suites for all passengers.

  2. Private Balconies
    The majority of suites have their own private balconies, allowing for unspoilt views of the stunning European countryside and fresh air whenever you feel the need.

  3. Variety of Dining Options
    Despite the boutique size of ships and limited number of passengers, all cruises offer between four and seven different dining experiences to ensure you never get bored.

  4. Modern Interiors
    All of APT’s European river ships were launched between 2006 and 2011, ensuring state-of-the-art facilities and modern, luxurious suites.

  5. Intimate Lounges
    On all ships you’ll find at least one spacious but intimate lounge, some with 270 degree views of your surroundings.

Back in 1927, APT wasn't the multi-faceted company it is today, though pioneering it was. In response to a strike on Melbourne trams, Bill McGeary attached a bus body onto a tray track as an alternative method of transport, and the seeds of an innovative travel company were sown. Today, APT is synonymous with inclusive luxury river cruising throughout Europe and cruise tours to worldwide destinations.

Together with AMA Waterways, APT launched a fleet of custom-designed European river cruise ships and in just a few years became a favourite among travellers. APT's 2011 maiden voyages of its new Concerto Class ships signifies a shift in the river cruise industry with larger vessels and the introduction of twin cabin balcony suites. APT river cruises take in destinations throughout Europe and Russia. APT also organises cruises and cruise tours to destinations in Australia, New Zealand, Canada, Alaska and throughout Asia.

Who's On Board?

APT's European river cruises are available exclusively to travellers from Australia and New Zealand. With no children's facilities on board, and shore excursions that are often unsuitable for children, the APT crowd is mostly adult.

Our Cruise Specialists are ready to help

Our Cruise Specialists are ready to help.

Our Travel Experts:

  • Are Cruise Specialists
  • Are based in New Zealand
  • Have the widest range of cruises
  • Can answer your questions about cruise types and inclusions
  • Can find exclusive packages to save you money

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